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|title=Communications: Outcomes need positive not negative descriptions| Bestpracticeswiki.net
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|description=Describe outcomes with positive images and words.
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Always describe the positive outcome or activity you desire. Your words place an image in people’s minds that impacts their future behavior. Athletes visualize successfully executing their sport because it is highly effective. Describing the outcome you don’t want will backfire and lodge the negative image in people’s minds. Use “do” versus “don’t” to describe the desired outcome, goal or activity.

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==Author==

The author of this page is Terry Gardiner

{{Terry Gardiner}}