View source for Communications: Rules of thumb to communicate change

Communicating change is especially chal-lenging. Answer the questions: Why is this change necessary? What’s in it for me? What’s next? and What can go wrong? Think hard about what the unvoiced questions are and preemptively answer them. Use in-person and interactive events when communicating change that is complex, emotional or subjective. Don’t expect a top-down memo to do the job.