Nonprofit Donor Strategies
Here are some examples:
Annual funds – The donor audience is segmented so there is not a one-size-fits-all approach to cultivation, solicitation, recognition, and stewardship.
Membership – The value of the membership is less than the amount an individual is willing to pay for the intangible mission-related support of the organization.
Special events – Make them fit with your mission and only view them as one step in the development process, not a means to an end.
Major donor programs – This is for organizations with existing donors and infrastructure.
Planned giving, living trusts, and other legacy gifts – Relationships are built with individuals who have supported the nonprofit for ten or more years.
Endowments – A source for long-term financial stability through major and planned gifts.
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