Marty Nicholas

Marty Nicholas is the Managing Director and founder of Blackdot in 2001.

At Blackdot’s purpose is to demystify the levers that truly drive sales performance and help their clients mobilise around the ‘vital few’ uplift opportunities that will materially move the needle. Marty is responsible for the development of Blackdot's specialist sales force effectiveness expertise, client base, global growth, benchmarking capability and '12-4-7' sales performance improvement framework.

He has led more than 70 sales effectiveness and transformation projects aimed at driving material top and bottom line performance improvements. These have spanned a range of challenges, regions and sectors including Banking & Financial services, IT & Telecommunications, Pharmaceutical & Healthcare, FMCG and Transport & Logistics.